Semoon.object — the hat brand of designer Sevil Khalfaeva, who earned her Bachelor’s degree in «Fashion Industry Branding» from the HSE Art and Design School.
The designer treats headwear as a form of artistic expression, exploring themes of feminine confidence, inner protection, and transformation through visual accents.
Her work is built on the idea of shifting focus and playing with perception: the headpiece becomes not just an accessory, but a tool for self-expression that creates a sense of mystery, strength, and allure.
The brand idea stemmed from personal experience: from childhood, I noticed how details in an image can shift perception—people’s gazes don’t linger on the face, but seem to glide between elements, creating an effect of visual play. This phenomenon gave me a sense of comfort and confidence, and later became the foundation of the brand concept. — Sevila Khalfaeva
Timeline
2025 Graduation of a thesis collection of headwear titled «MA.» In this collection, the designer explores how an accessory can become a means of self-expression and inner transformation.
The designer was selected as one of the top 10 finalists in the international DAFES AWARDS 2025 in the fashion design category. She presented her thesis project at the competition.
A collaboration with the Russian atelier brand «Parìt,» where Sevil designed headwear for the Winter 25/26 collection campaign shoot.
2026 Development of fashion illustrations and execution of hand embroidery for the brand AZI land and its «When the Apricots Bloom» collection.
The designer participated in the international student competition HSE CREATIVE OPEN'26, hosted by the HSE Art and Design School, in the fashion photography discipline.
Key Collections and Projects
2025 «Ma»
2026 «Semoon.object S/S 26»
«Headwear here is not merely an accessory—it is a tool for self-expression and inner transformation.»
— Cevil, on the diploma collection
«This collection is not just a narrative of my journey. It is an invitation.
An invitation to be brave, to be yourself, to find your balance. For me, this is the art of being authentic. The art of being visible—exactly as much as you wish.
This is my way of telling the world who you are and who you can become.»
— Sevil Khalfaeva
Key Media Mentions
HSE University, 2025 Development of the «MA» Brand
Contact
• Sevil Khalfaeva’s Portfolio • Instagram Sevil Khalfaeva (social network recognized as an extremist organization and banned in the Russian Federation)
