
Site Analysis
Rodchelskaya Street, 15, Bldg. 17–18 presents a potentially interesting location for developing the Filippo Sorcinelli brand in Moscow. The key advantage of this spot is not mass foot traffic, but the quality and character of the surrounding audience. The address is located in a central part of Moscow, within the historical cluster of the «Trekhgornaya Manufactory,» which today combines office, business, and restaurant infrastructure, as well as numerous showrooms for clothing and jewelry with an average product price of 25,000–30,000 rubles. However, there are no perfume boutiques in the area. This is particularly relevant for Filippo Sorcinelli, as the brand sits at the intersection of several categories—perfumery, art, design, music, fashion, and culture. Filippo Sorcinelli positions perfumery not merely as a cosmetic product, but as an original work intrinsically linked to the creator’s personal history, visual culture, music, architecture, and more. Perfume prices range from 20,000 to 35,000 rubles. Several subway stations—"Ulitsa 1905 Goda,» «Krasnopresnenskaya,» and «Barrikadnaya"—are nearby, all located approximately 10–15 minutes from the showroom. Parking is also available within the Trekhgornaya Manufactory premises.

Brand Analysis

Filippo Sorcinelli — an Italian perfume brand and art project created by artist, designer, and organist Filippo Sorcinelli
Fragrance Collections:
- Nature, Weather — Atmosphere d’Emotion, Pioggia These scents are inspired by different states of fog and rain.
- Music, Opera, Organ — Quando rapita in estasi, symphonie-passion These fragrances are inspired by music, primarily organ music.
- Humanity — Ennui-noir, Io Non Ho Mani Che Mi Accarezzino Il Volo, pioggia These scents are built upon freedom from boundaries, prejudices, and fears—they speak to humanity, solitude, and sanctity.
- Sacred, Church — Lavs, Opus 1144, Rosa Nigra, ne il giorno ne l’ora These fragrances are inspired by Gothic cathedrals, incense, and sacredness.
Moodboard
Architects and designers who inspired me: Rick Owens, Vincenzo de Cotiis, Walter Krautler, Kroki + Archikon.
Zoning and Furniture Layout Plan
Visualizations
Natural Fragrance Zone
A zone inspired by the human spirit
A space inspired by the human spirit
Zone inspired by music
A space inspired by religion
Inspiration Zone Inspired by Religion
Cashier
Cashier
Cashier
Showcase
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