Independent fashion brand
Still
Brand Concept
STILL — an independent fashion brand that reimagines vintage and previously worn clothing through hand customization.
Traces of time, damage, and imperfections become part of the new design.Not new. Reimagined.
STILL’s mission is to reimagine imperfections and the traces of time, transforming existing clothing into unique designer pieces and revealing new avenues for self-expression through fashion.
The Problem
The mass market offers many things, but it doesn’t always help express individuality. Furthermore, clothing with damage, fading, or worn prints often loses relevance, even though it can form the basis for a new design. STILL offers a different perspective: not to hide the garment’s history, but to use it as a starting point for creativity.
Target Audience
Still geared toward individuals who use clothing as a form of self-expression, who are interested in vintage and independent designer brands, and who seek out pieces with unique character. For them, the following are important: — uniqueness and self-expression; — unusual details and texture combinations; — craftsmanship and the history of the item; — the opportunity to acquire a finished designer piece without custom tailoring.
Product
Первая коллекция бренда AFTER THE DAMAGE
