https://portfolio.hse.ru/Project/143438 — Link to an old project
STYX ARCHIVES is a boutique clothing line for alternative individuals for whom death is not something frightening, but a natural and inevitable aspect of life. It blends classic motifs associated with death—such as coffins and gothic aesthetics—with an essential connection to nature, recognizing that after death, each of us eventually becomes sustenance for animals, plants, and fungi. Therefore, alongside the theme of mortality, the brand’s second vital concept is ecological sustainability.
How did MEMENTO MORI become STYX ARCHIVES?
I initially created the project in my first year when I was still very uncertain about what name would be best. During the review, I was told that the name was too cliché, and I couldn’t disagree with them.That is why I changed the name to STYX ARCHIVES, referencing the River Styx that flows through the underworld, with the word «archives» denoting a certain collection.
For creating the new brand logo, I utilized the Recraft V4 SVG neural network. I wanted to emphasize the brand’s ecological component in the design, which I specified in my prompt. The resulting samples are as follows:
Ultimately, this design became the final logo.
Mycelium
One eco-friendly method of human interment is a suit woven from fungal mycelium, which is designed to nourish the body after death. This concept served as the central idea for the «Mycelium» collection.
The Nano Banana Pro neural network was used to generate the images.
Turtleneck
