TEMPUS SENTIRE

https://portfolio.hse.ru/Project/273798

Everything around us is constantly changing—time, the surrounding world, feelings, and internal states. Every emotion is unique and fleeting, but what if it could be not just felt, but captured in a fragrance?

TEMPUS SENTIRE is a conceptual perfume brand founded on the idea of the variability of human emotions. Its core product is a scent capable of transforming alongside the individual’s mood, becoming a reflection of their inner state.

The concept is built upon five emotional states, each explored through its own aromatic composition:

Joy—light, sparkling floral notes that convey a sense of freedom and inner radiance. Serenity—a warm blend of honey and fig, creating a feeling of harmony and balance. Infatuation—a sensual composition of sandalwood, rose, and sea breeze, embodying closeness and attraction. Sadness—a cool, nostalgic scent of wet asphalt, reminiscent of memories and lived moments. Anger and boundary defense—sharp citrus notes that symbolize strength, determination, and inner tension.