Links to the original project. Old portfolio: https://portfolio.hse.ru/Project/306278 New portfolio: https://hsedesign.ru/project/a61cac0125d84c5e8b8f147181f98002
«Iskra» is an AI service designed to restore energy, focus, and inner balance.
We are creating a system that adapts to a person’s current state, helping them return to a state of well-being without pressure or rigid scripts.
Iskra integrates technology with principles of gentle interaction—it does not demand effort from the user, but rather supports them in the present moment.
Startup
Before — «Iskra.» A digital assistant in Telegram designed to restore sleep patterns. This seven-day course includes short morning and evening practices for individuals who struggle with falling asleep, quieting their thoughts, and maintaining a consistent schedule.
Now — «TISHE.» A digital sensory decompression service that helps manage information overload, reduce exposure to external stimuli, and restore focus through audio-visual practices and personalized relaxation scenarios.
Concept:
TISHYE is a digital service designed to restore attention and provide sensory relief. It helps individuals transition after information overload, reduce the intensity of external stimuli, and find a space for rest. The user selects their current state and receives a suitable scenario: an audio practice, a visual break, or an attention-shifting exercise.Products:
Mobile Application — personalized relaxation scenarios, audiovisual practices, and curated soundscapes. Digital Assistant — short exercises and recommendations for daily use. Audio Library — soundscapes and ambient compositions for relaxation, focus, and sensory decompression. Personal Programs — collections of practices tailored to the user’s state: information fatigue, burnout, or concentration difficulties. Branded Physical Media — cards with exercises and other items that support the brand’s philosophy in everyday life.Logo
Prompt: A minimalist logo for «TISHE» using Oswald Bold 700 typeface—dark burgundy letters on a light cream background. The left side of the word blurs horizontally to the left, resembling an object captured with a long exposure photograph. The blur is smooth and grainy, gradually fading into the background. The rest of the word remains sharp; the letters do not merge or distort. Ample negative space, without extraneous elements. AI Tools: ChatGPT (OpenAI, GPT-6), ChatGPT Images (OpenAI)
Palette
Neural Network: Adobe Color
Font
Wearables, Merchandise, Promo
Business Card
Prompt: Generate a realistic mockup of two double-sided business cards for the brand «TISHE» on a clean light background. The first side should be a deep burgundy with the white «TISHE» logo in Oswald Bold 700 font. The logo should be large, with a horizontal blur stretched to the left, reminiscent of a long exposure. The second side should be cream-colored, featuring the text «MORE SPACE FOR YOURSELF, ” with the smaller text below: „PEOPLE / EVENTS / PRACTICE / COMMUNITY / PLACE.“ On the right, include a blurred burgundy silhouette with a horizontal trail and thin, chaotic lines. The composition should be minimalist, utilizing textured matte paper, soft natural shadows, and an aesthetic inspired by contemporary editorial design. Preserve the brand colors and do not distort the Cyrillic logo. AI Model: ChatGPT (OpenAI, GPT-6)
Longsleeves (Merchandise)
Prompt: Generate a realistic photograph of a girl and a boy in the same scene against a neutral beige background. The girl should be wearing a loose cream-colored longsleeve shirt with a blurred burgundy silhouette, the «TISHE» logo, and thin lines. The boy should be standing with his back to the camera, wearing a burgundy longsleeve shirt with the white «TISHE» logo, a blurred horizontal trail, and the text «MORE SPACE FOR YOURSELF.» Preserve the print designs; do not distort the logo letters. Soft lighting, loose black jeans, minimalistic fashion photography. AI Model: ChatGPT (OpenAI, GPT-6)
Tote Bags (Merchandise)
Prompt: Generate a realistic mockup of two tote bags against a neutral beige background. One tote bag should be cream-colored, and the other should be deep burgundy. On the cream tote, feature a large burgundy rectangle with a blurred silhouette, thin chaotic lines, and small text blocks. On the burgundy tote, display a light-colored «TISHE» logo with a horizontal motion trail moving left, accompanied by an abstract texture and fine print below. Use my exact logo from the reference: bold, narrow Cyrillic letters, a crisp «Ш» with three vertical strokes, and horizontal blurring only to the left. Do not alter the letterforms or invent a different typeface. The material should be matte fabric with visible cotton texture, soft shadows, and a minimalist editorial aesthetic. Both tote bags should stand side-by-side in a single scene, with no framing division. AI Model: ChatGPT (OpenAI, GPT-6)
Social Media and Merch
Prompt: Generate a realistic mock-up for the brand «TISHE»: a laptop showing the website, two smartphones displaying social media and promotional stories, alongside a bottle, a cap, notebooks, business cards, a keychain, and stickers. Use burgundy, cream, and grayish-beige colors. Incorporate large typography, grainy textures, blurred silhouettes, and fine graphic lines. The «TISHE» logo should feature a horizontal tail sweeping to the left, similar to the reference. Create several new, short slogans about silence and space for yourself. Arrange all items differently within a single composition on a neutral background. Soft lighting, realistic materials, modern minimalist aesthetic. AI Model: ChatGPT (OpenAI, GPT-6)
Prompt: Generate a horizontal mockup of the «TISHE» brand documentation suite: a letterhead, an envelope, and a folder, neatly arranged on a neutral gray background. Use burgundy and cream colors, the «TISHE» logo, large letter fragments, halftone, grain, and a blur effect. The composition should be minimalist, contemporary, and professional, featuring realistic paper texture and soft shadows. All elements must look like a unified brand system. AI Model: ChatGPT (OpenAI, GPT-6)
Badges (merchandise)
Prompt: Generate two branded name badges for the «TISHE» brand, featuring ribbons and metal clasps, set against a neutral gray background. One badge should be cream with burgundy accents, and the second should be burgundy with light graphics. Incorporate the «TISHE» logo, blurred textures, grain, thin lines, and small inscriptions. Use the brand’s colors, maintain a minimalist style, and create a realistic mockup with soft shadows. AI Model: ChatGPT (OpenAI, GPT-6)
