

> VIR.ALL is a trendy malware rapidly taking over the city streets. It possesses a consciousness and rejects the mundane. The virus analyzes people’s wardrobes and creates its own garments by deforming what it sees.
Its goal is to eliminate timeless classics and infect the fashion industry with absurdity.

VIR.ALL.new
VIR.ALL — a clothing reconstruction atelier. The client brings an item of clothing they are already wearing. We study its fabric and fit, jointly decide on the degree of alteration, and then tailor and reconstruct it.

Colors and graphic elements






Individual service — revision
Готовая капсула из шести вещей, «зараженные» новой формой






Studio
На месте вмешательства остаётся небольшой фирменный след — кислотный шов, вставка или яркая закрепка
Merchandise


Distribution




LOGO
Create a third genuinely distinct typographic logo for «VIR.ALL» on a single line within a horizontal 16:9 canvas of pure acid-pink (#FF24CC). The first image displays the original VIR.ALL logo and its simple single horizontal glitch—maintain that underlying logic, but select a new typeface. The EUPHORIA reference suggests striking, extreme verticality; Out showcases clean, broken letterforms; CREATIVE DIRECTOR exhibits condensed fashion typography. Borrow only the concepts of elongation and optical drift—never replicate those designs.Design a THIN, tall, narrow, contemporary geometric grotesque with a subtle 6-degree forward lean. The letters must be lean and delicate, with white strokes accounting for about 5–6 percent of the cap height; avoid anything bold or massive. Introduce gently broken proportions: the top of the V leans more than its lower half, the leg of the R forms a sharp forward kink, the A is narrow and high-waisted, and the two feet of the L end at slightly different lengths. Ensure «V I R. A L L» remains perfectly legible, using a separate period. A single, calm, crisp glitch band passes horizontally through the center—shift the upper halves of alternating letters sideways by a tiny step, as if the timeline has skipped a frame. Do not fragment the letters into many shards.The composition should be quiet yet high-impact: center the word with generous pink negative space surrounding it, occupying roughly 65 percent of the canvas width and 46 percent of the height. The logo must be pure white (#FFFFFF), flat opaque color, with no other colors used. Edges should be vector-like, free of anti-aliasing fuzz. Exclude broad lettering, block fonts, heavy bold weights, outlines, 3D effects, glow, RGB separation, decorative accents, halftone, film grain, noise, gradients, vignettes, blur, photography, or mockups. Do not include any other words or slogans.
SOCKS
Create a photorealistic product still life for the VIR.ALL fashion reconstruction atelier on an almost-white studio background, 4:3 landscape. Show a matched pair of black ribbed cotton crew socks with thin acid-magenta and cobalt-blue angular knitted bands and a small acid-lime interruption at the cuff; beside them, place two clean, removable woven fabric patches—one cobalt and one magenta—blank inside for later identity overlay, plus one small, flat recycled-paper garment label in white. Every item must be fully visible, distinct, and production-realistic, resembling merchandise a customer could purchase or sew onto an altered garment. Include cotton knit texture, woven edges, real stitching, and soft shadows. The composition should be modern, intentional, and minimal, with vivid color accents against mostly black textile. No text, logos, random numerals, additional merchandise, digital overlay, noise, or gradients.
ATELIER
Create a photorealistic architectural editorial image of the production workshop inside the supplied existing VIR.ALL showroom. Maintain the real-world black steel-and-glass partitions, black walls, concrete floor, and precise magenta/lime/cobalt accents; this is the adjoining feasible working atelier. The camera views across a long cutting and sewing table toward two industrial sewing machines and neatly hung garment patterns. On the table, clearly display the stages of reconstructing a customer’s actual dark charcoal blazer: the original black fabric panel, a partially attached hot-magenta cloth insert, a cobalt replacement sleeve piece, acid-lime binding, tailor’s chalk, pins, and shears. No people are needed; the atmosphere should feel authentic, practiced, and physically achievable. Through the glass in the background, showroom mannequins wear reconstructed clothing. The style should be fashion interior photography—organized, not cluttered, 16:9 widescreen, featuring coherent architecture and realistic construction. Leave a small, perfectly flat, blank magenta wall plaque for a tiny…
Photorealistic, high-end editorial photograph of the fitting area inside the SAME supplied VIR.ALL reconstruction showroom. Preserve the black industrial room, concrete floor, glass sewing workshop, and restrained, straight acid-magenta, lime, and cobalt accents. Include one tall mirror and a matte black fitting stool. One adult customer stands in a dramatic yet natural profile pose wearing the reconstructed charcoal blazer with a real cobalt sewn sleeve, a magenta lower front panel, and a thin lime seam, while another ordinary black jacket hangs nearby as the incoming garment. A tailor’s pin cushion and folded swatches on a small worktable imply that the fit can be adjusted in person. The styling should feel like a service one could actually visit, not a fantasy boutique. Use a medium-wide camera shot that includes the full person and room context, 16:9 landscape, and excellent fashion interior lighting. A tiny, blank acid-magenta planar plaque on the wall can receive the exact identification later. No invented lettering or logos, no extra people, and no impossible reflections.
CAP
Photorealistic, high-end fashion brand merchandise still life for VIR.ALL, a real clothing reconstruction atelier. On a clean, stark white tabletop, show exactly two separate, attainable objects: a black six-panel baseball cap with a broad, blank flat-front embroidery patch, and an acid-magenta silk-cotton bandana laid out fully beside it. The bandana features a distinctive angular pattern of sparse cobalt-blue and acid-lime digital step fragments—hard-edged and screen-printable—with a large, plain magenta corner left available for later, precise logo application. Both objects are fully visible and physically manufacturable, displaying material grain, seams, stitching, brim curve, folds, and gentle shadow. Styled, asymmetric editorial arrangement, 4:3 landscape. No written text, invented logos, letters, excess props, gray backdrop, heavy visual noise, gradients, or photomontage glitches.
MODELCreate a new photorealistic editorial fashion photograph for VIR.ALL, based on the supplied approved reconstructed black bomber coat design. Show a close three-quarter profile of a different adult model, framed from the knees to above the head, leaning sharply backward with arms outstretched and the jacket lifted by movement. Focus on an expressive, physically constructed garment: the original matte black padded bomber constitutes roughly two-thirds of the shell; one sleeve is replaced with vivid cobalt-blue fabric; a large, stepped acid-magenta patch forms a functional new side volume; one acid-lime inset originates from an opened seam; a restrained, pixel-like strip is woven into a real textile patch across the chest. The altered shape should be bolder than a standard streetwear bomber, featuring visible seams and fabric edges. The studio should be brightly and nearly pure white, employing high-end fashion styling, directional hard flash, and a slight clear floor shadow—no room edges. No raster effects across the photograph, no words, logos, extra limbs, or impossible textile architecture.
























