Modular Toys «Z»
«MOROZ» — a collection of modular toys based on a custom typeface designed for Ded Moroz. The letter «Zh, ” reimagined as a construction element, serves as the formative element for the series, from which fairytale characters are assembled: Ded Moroz, Snegurochka, Leshiy, and others.
Elements can be combined across different characters and within a single set, allowing for the creation of unique variations. These toys unite typography, object design, and interactive play, transforming traditional figures into collectible objects that can be assembled and reconfigured.
Technical Specifications
Module division. Attachment by threading
Painting options: Snegurochka, Ded Moroz, Leshiy
Build Options
The collection is based on the letter «Ж» from the proprietary «Moroz» typeface. Its structure serves as the formative basis for the toy, defining the geometry of the modules. The connectors allow elements to be rearranged, parts from different characters to be mixed, and new combinations to be created.
