36 frames

Carpe Diem — this is a space conceived around the idea of mindful presence. Every frame doesn’t begin with a camera, but with a gaze—with how a person notices light, movement, or the pause between events. In this space, the importance lies not in the quantity of images or the speed of their creation, but in the process itself—the waiting, the selection, the chance, and how all of it transforms into an experience.Project

36 MOMENTS — a brand concept that guides users through the entire analog photography process: capturing a moment, shooting it on film, and preserving it in a paper archive. The project includes a transparent camera, a photographic outing kit, printing materials, merchandise, and a dedicated space for shooting, meetings, and viewing prints.By ChatGPT

The main motif is a sharp, colored fragment within a moving image. The photograph is divided into vertical sections: some preserve the moment, while others convey its elusiveness through monochrome and horizontal blur. Thin, light separators establish a rhythm, and a red vertical line marks the chosen frame.

Prompt: Create a key visual for my photography project, 36 MOMENTS. Use a candid photograph of two friends laughing on a city street at dusk, illuminated by natural flash. Keep a sharp color fragment in the center, surrounded by black-and-white horizontal motion blur, segmented into vertical strips with thin white gaps. Incorporate a large red «17/36» in very tall, narrow, bold lettering. Ensure the faces remain natural and clearly visible.By ChatGPT

The title 36 MOMENTS refers to 36-frame film and the sequence of personal memories. In Russian-language communication, the phrase «36 frames» is used. The number has become a brand sign and the basis for numbering the shots. The main slogan is «Catch the real thing.» In the advertising series, it is supplemented by the phrases «Your story» and «Preserve it on paper.»By ChatGPT

The primary logo is a dense, elongated arrangement of 36 MOMENTS. Its vertical rhythm complements the graphic nature of photographic slices. For smaller applications, a condensed «36» mark is used, and the descriptor ANALOG EXPERIENCE KIT clarifies the set’s purpose. The vector version was developed based on Bebas Neue, incorporating additional optical narrowing and stroke reinforcement. Black, white, and red versions allow the mark to be applied to paper, fabric, and camera bodies.

By ChatGPT

Prompt: Put my logo and typography together on one clean presentation board for the case study. Show the main «36 MOMENTS» logo and the smaller red «36» mark at the top. Below, present two free fonts: Bebas Neue Regular for Latin lettering and numbers, and Golos Text Regular and Black for Russian text. Include a large «17/36» and a Cyrillic sample. Use actual font files, with an ivory, black and red layout.

I selected the color scheme using Adobe Color, basing my choices on the project’s photographs and materials. Black provides contrast and depth, while the warm, light hue resembles photographic paper. The gray tones connect the monochrome images with the metal and the camera’s transparent casing. Red is used in small accents: a strip, the frame number, a button, a strap, or the album spine.By Adobe ColorPrompt: Create a separate color palette board for my 36 MOMENTS case study. Use these colors: charcoal 0B0B0A, signal red h3 ED1315, warm paper E9E5E3, silver grey ACACAC, and grey 747373. Show large color swatches with their HEX codes and short labels. Make black and warm paper the main colors, with red as an accent. Add a small brushed-metal material sample. Keep the layout clean and consistent with the logo and typography board.

Prompt: Rework this analog photography kit in the same warm photographic style as my references. Keep the transparent case, black insert, clear camera, film canister, folded album, and paper envelope. Preserve the vertical photographic strips and the red accent on the lid. Utilize soft sidelight, subtle reflections, and realistic textures for the paper, plastic, and metal. Place the kit on a light, mineral surface. Do not add any text.By ChatGPT

Prompt: Design a canvas tote bag for 36 MOMENTS using the visual style from my reference. Use warm ivory fabric, a black-and-white street photograph divided into narrow vertical strips, one red stripe, and a small black logo. The print should follow the folds and texture of the fabric. Photograph the bag against a warm plaster wall with soft sunlight and natural shadows. Keep the composition simple and atmospheric.By ChatGPT

Prompt: 1) Show an accordion photo album for 36 MOMENTS, standing open on a warm ivory surface. Utilize thick, textured paper, white photographic borders, and a sequence of urban photographs featuring evening light, architecture, and human silhouettes. Incorporate narrow black-and-white motion strips and one red stripe onto the cover. Ensure the folds and paper thickness appear realistic. Use warm, natural side lighting with soft shadows. Do not include any text or page numbers.

2) Create an atmospheric photograph featuring loose photographic prints and a paper envelope for 36 MOMENTS. Arrange the prints casually on a warm, textured surface, positioning a city rooftop photograph in the foreground. Use an ivory envelope marked with a single red vertical stripe. Include the black «36 MOMENTS» logo and the smaller line «ANALOG EXPERIENCE KIT» beneath it. Keep the lettering tall and narrow, aligning with my reference. Showcase real paper texture and gentle afternoon shadows.

By ChatGPT

Prompt: Capture the camera, accordion album, and branded envelope in a single photograph, as if they were just used after a photo walk. Position the transparent camera on the left, the open album behind it, and the envelope with a few loose prints on the right. Ensure the product designs are consistent with my references. Photograph everything on the walnut table in the same atelier, under warm sunlight, with natural shadows and visible paper texture.

By ChatGPT

Prompt: Create a merchandise collection for 36 MOMENTS: an ivory T-shirt, a black hoodie, a black cap, and a small metal keychain. Use the photographic strip graphic on the T-shirt, a small ivory logo on the hoodie, and the number «36» embroidered on the cap. Incorporate restrained red details. Arrange everything naturally on a warm-toned surface. Show realistic fabric, seams, folds, and embroidery, illuminated by soft window light.By ChatGPT

Prompt: Create another merchandise collection for 36 MOMENTS, this time displayed on a dark walnut table near a window. Include a brushed-metal travel mug, an ivory notebook with a red spine, a black camera strap with a red underside, and three small pins. Use the same logo, photographic strips, and restrained color palette. Ensure each object is distinct yet clearly connected to the project. Use warm evening light and realistic material textures.By ChatGPT