The objectives were to master fashion collage techniques, stylization, and basic composition principles, as well as the ability to create expressive imagery and place visual accents. A key stage involved researching the Viktor & Rolf brand, which served as the basis for developing a metaphor from one of its collections and designing a dress as a symbol of the brand, executed through collage technique.
(1) Color and Form
(2) Rhythm
(3) Silhouettes and Form in the Collection
(4) Color Development in the Collection
(5) stylization
(6) Association in the Collection
(7) Dress — a symbol for the Viktor & Rolf brand
The global brand concept of Viktor & Rolf is built on the idea that the essence of an item of clothing matters more than its practical use. Through their bold, rebellious collections, they address global themes that demand to be shouted about.
My task was to reflect the challenge of societal problems through forms and slogans that embody the brand’s essence.
Key visual techniques used by the brand include:
— Theatrical character in the imagery
— Unexpected visual components
— Hyperbole and absurdity
— Emphasized volume
— Layering
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