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At the core of the visual identity lies flight—a key motif in Kiki’s story and simultaneously a metaphor for growing up, freedom, and an independent journey. This concept is reinterpreted through the dynamics and direction of the letterforms. The typography’s plasticity is built upon a combination of elongated strokes, smooth curves, and sharp terminals. The contrast between rounded and pointed elements creates a sense of movement and lightness, while the decorative diamond apertures give the typeface its recognizable fairy-tale character.
Original size 1920x1080
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Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
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