LAPU! : AI Rebranding

«LAPU» is a concierge center for pet service matching. We partner with veterinarians, groomers, and shelters so you don’t waste time searching or risk your pet’s health. We understand that choosing the right procedures and products can be difficult, especially for complex breeds. Our goal is to provide you with accurate and timely information so your pet can be healthy and happy.

Mosaics are like a puzzle that LAPU pieces together for pet owners. All the details come together, just as the information gathered by LAPU staff is compiled for clients.

Prompt: Project Concept LAPU! (The Best Pet Services Matching Agency): «LAPU» is a concierge center for pet service matching. We partner with veterinarians, groomers, and shelters so you don’t waste time searching or risk your pet’s health. We understand that choosing the right procedures and products can be difficult, especially for complex breeds. Our goal is to provide you with accurate and relevant information so your pet is healthy and happy. Target Audience: We are focused on young adults aged 18–35 who: Have just started caring for their pet or are planning to get an animal; Do not know how to properly care for their pet, what services are necessary, or how to choose suitable products; Aim to become confident and competent pet owners. Brand Attributes: Modern, friendly, open, calm. Brand Values: Responsibility, importance, love. Previous Identity Metaphor: A mosaic, like a puzzle that LAPU puts together for pet owners. All the pieces come together, just as the information LAPU staff gathers for clients does. Examples of past work can be found in the presentation via the link. Rebrand. Complete overhaul—keep only the name. Create an entirely new identity. Explain the invented concept.