Lolita

2D Puzzle Game
Rebranding and Style Development
Startup Project | 2026
Project Description
«Lolita» is a 2D puzzle game where you help Lolita find lost objects connected to her past. Use your wit and intuition to succeed before strangers appear! Source Project Link: Click here Redesign Goal: To transform an academic project into a complete startup featuring established branding, merchandise, promotional materials, and a distinct visual identity.
The Essence of the Game
We enter different rooms and search for Lolita’s objects. They are connected by special conductors. The search is timed. If the action described above is not completed within two minutes, the chances of winning decrease.


Goal and Mechanics
Connect only Lolita’s items using conduit items, avoiding those that are not associated with her.
LOLITA’S ITEMS You must find all of Lolita’s items that go into the inventory so the player doesn’t forget their selection. Each item has its own monologue. You should only select those that are thematically similar.
EXTERNAL ITEMS Items whose monologues are not thematically similar are called external. They must not be included in the connection.


Gameplay: Connection and Loss
The selected items are connected by wires (yellow line). If the connection is incorrect or after three hints, the player loses.
Tension: When the player loses, «She» appears—the antagonist who frightens the player. This mechanic fosters emotional engagement through the fear of losing progress.


Identity: Logo and Brand Style
Logo: A decorative typeface with ornamental swirls, referencing the Victorian era. A white glow against a dark background creates an atmosphere of mystery and nostalgia.
Color Palette:
Deep Charcoal #2d2d35 — Background (60%)
Lavender #b8a9c9 — Accent (25%)
Dusty Rose #c4a0a0 — Accent
Muted Purple #6b5b7b — Accent
Cream White #f0ede8 — Text (15%)
Typography:
Headings: Decorative ornamental serif (Ethereal Realms)
Body Text: Clean sans-serif
Case Study 1: Product Mockup
The game is available on mobile devices and tablets. The adaptive interface maintains the atmosphere on any screen. A dark background with lavender accents and floating objects create a sense of a surreal space of memory.
Keyviz 2: Gameplay (Redesign)
The player connects items via conduits (dotted line). The inventory at the bottom of the screen stores selected elements (key, pearl, feather). A hint and shuffling system assists during challenging moments.
For convenience, the redesign is presented next to the original images.
Case Study 3: Atmosphere and Character
Lolita is a girl with red hair wearing a dusty rose dress with a white collar. She is situated within a space of memories—a vintage room featuring books, a candle, pocket watches, and floating notes. The aesthetic is dark and melancholic, accented with lavender and dusty rose. Every object is a fragment of memory.


Keyviz 4: Promotional Poster
Marketing campaign poster. A silhouette of a girl with flowing, vibrant hair, surrounded by key game elements: a wine glass, lipstick, a cigarette, and heart-shaped glasses.
Keyviz 5: Monetization Screen
























