The language of the digital age is gradually penetrating fashion—first into production, and then into the description of looks.
Phygital, the digital twin, generative fashion, and prompt styling describe four different points of this penetration: from the environment in which an object exists to the tool used to create it. These words sound like technological jargon—but behind each one lies a question about what it means to create and perceive clothing today.
Phygital — an environment or experience where the physical and digital do not complement each other, but permeate one another. It is a new type of presence where switching between online and offline does not occur.
Digital Twin — an exact virtual replica of a physical object, process, or space that allows for testing, analysis, and forecasting before anything is created or changed in reality.
Click on the cards to read more about the terms «phygital» and «digital twin.»
Generative Fashion — the practice of creating apparel, prints, or collections with the participation of generative AI agents: not as a tool for visualizing a finished idea, but as a co-creator suggesting forms and solutions.
Prompt Styling — the creation of looks and visual concepts through textual prompts to AI tools. This practice makes the ability to precisely describe visuals in words a professional skill equal to the ability to assemble an outfit.
Click on the cards to read more about the terms «generative fashion» and «prompt styling.»
Read other terms from the Fashion Glossary
Cover: Magdiel Lopez
