Picasso Periods

My project transforms a classic art historical exhibition into a contemporary immersive brand and commercial startup. It is based on a previous student exhibition I created dedicated to the work of Pablo Picasso, where each gallery represented a distinct period of the master: Blue, Rose, African, Cubism, and Surrealism.

I decided to reimagine this concept and create a brand that blurs the lines between fine art, digital technology, and everyday life. My startup is more than just a gift shop attached to a museum—it is a complete ecosystem. I am creating a unique line of products and merchandise, where each of Picasso’s five periods becomes its own visual collection.

A wide panoramic hero image showcasing the seamless evolution of Pablo Picasso’s art periods from left to right. On the far left: deep blue melancholic tones with solitary figures (Blue Period). Moving right: warm pink and orange circus tones (Rose Period). Center: geometric primitive African masks rendered in earthy brown tones (African Period). Next: fragmented Cubist faces characterized by bold primary colors and sharp angles (Cubism). Far right: dreamlike Surrealist distorted forms and melting shapes (Surrealism). Smooth morphing transition, a single unified cohesive composition, highly detailed, artistic masterpiece, perfect presentation cover, 8k resolution, --ar 16:9

Geometric Abstraction. The letter «P» is constructed from the simplest shapes (triangle, semicircle, circle), which directly references Picasso’s Cubism—the art of breaking down form into geometric elements. • Typography: A modern geometric sans-serif typeface (such as Montserrat or Unbounded). It conveys the idea of a startup and contemporary design, rather than a classical museum. • Color Palette: The different colors of the letters symbolize the changes in the artist’s creative periods, all unified under a single brand. Spoken Statement: «When developing the PICASSO PERIODS logo, I wanted to move away from a classic, dull museum font. Our startup is modern, so I chose a geometric sans-serif typeface (Montserrat). The key feature is the letter P. It is assembled from basic shapes: a triangle, a semicircle, and a circle. This is my direct reference to Cubism—to how Picasso deconstructed objects into simple forms. The different colors of the letters symbolize our five collections (periods). Together, they create a vibrant and memorable image.»

A modern, minimalist brand logo on a clean white background. The word «PICASSO» is rendered in bold, geometric sans-serif typography. The initial letter «P» is highly stylized, constructed from fundamental geometric shapes: a yellow triangle on top, a blue semicircle on the right, a red triangle on the bottom left, and a black circle at the center. The remaining letters are presented in solid colors: a black «I,» a red «C,» a yellow «A» featuring an internal triangle cutout, a blue «S,» an orange «S,» and a black «O.» Beneath this, the word «PERIODS» is written in a smaller, widely spaced sans-serif font, with each letter assigned a unique color (blue, red, yellow, black, orange). The style is clean, flat vector art, featuring high contrast and a professional corporate identity, rendered in 8k resolution.

Visual technique: Utilizing isometric cubes (op-art). A three-dimensional illusion is created, giving the flat print a voluminous appearance. • Color Palette: Picasso’s classical triad (saturated cobalt, vivid yellow, deep red), which amplifies visual noise and captures attention. • Material: Silk/satin with a slight sheen. The fabric’s luster accentuates the edges of the cubes and the play of light within the folds. Spoken presentation: «Moving on to the product, I want to show how our merch looks in reality. For the 'Cubism' collection, I developed a unique textile. The challenge was complex: how to render Cubism not on a canvas, but on clothing? I used an optical illusion—isometric cubes. As the fabric drapes, the geometry comes alive. Picasso’s heavy, rigid geometry meets light silk, resulting in a very modern, dynamic pattern. Thanks to the colors (blue, yellow, red), the fabric looks both luxurious and aggressively fashionable.»

Photorealistic close-up of flowing, draped silk fabric. The fabric features a repeating geometric isometric cube pattern, creating a 3D optical illusion. The cubes are constructed from interlocking shapes in three bold colors: dark navy blue, bright yellow, and deep red. Highly detailed textile texture, visible fabric weave, elegant folds and wrinkles. Cinematic studio lighting, dramatic shadows emphasizing the depth of the folds and the geometric shapes. Cubism and Op Art style, high fashion photography, 8k resolution, --ar 16:9

Concept: Developing packaging elements for a store. We use craft bags and sticker packs to convey a sense of handcrafted quality and eco-friendliness. • Visual element: A stylized graphic bird (a reference to early Picasso works and dove/crow motifs). Executed in a geometric style using the brand’s signature colors. • Tools: Overlaying generated 2D graphics onto 3D mockups.

A minimalist flat vector logo of a stylized bird, inspired by Pablo Picasso’s early graphic style. The bird is composed of sharp geometric angles and shapes. Primarily black, with a red geometric accent on the wing and a small yellow circle for the eye. The design is enclosed in a thick, continuous white outline. Isolated on a solid light gray background, clean graphic design, sticker style, die-cut, 8k.

Photorealistic unboxing mockup. An open cardboard box filled with crumpled black tissue paper. The tissue paper features a seamless repeating pattern of small geometric black birds with tiny yellow details. Inside the box, there is a small vintage glass bottle, a brown paper envelope, and a craft tag. A sticker with the text «ORDER #423» is on the front of the box. Cozy warm studio lighting, shallow depth of field, high-end commercial product photography, 8k.