QUEEN’S PASSAGE

I asked ChatGPT to analyze the stills from my animation and, based on that analysis, develop a concept for an establishment (a pub) inspired by my original project.

Prompt: Analyze the attached animation stop-frames (palette, mood, characters, textures, vibe, archetype) like you are a branding/HoReCa strategist and turn them into an expressive HoReCa concept, including name, format, menu, interior, audience. Then show how it scales into a product chain tying every idea to specific frames.

Next, using ChatGPT, I created the logo and its variations. It was important to me to generate several complete options that the business could flexibly use in different situations. Additionally, I pre-generated a slogan reflecting the general atmosphere of the venue by asking ChatGPT to formulate it based on its own analysis from the previous prompt (prompt: Now create a motto for the pub taking into account your previous analysis; it has to highlight the general vibe of the place and be understandable for every lead).

Prompt: Make a logo and its variables for the pub «QUEEN’S PASSAGE, ” including a sign, a text logo, a text logo + a sign + a motto „В хорошей компании.“ Make it capture the main idea of the strategy we created. It should support the overall premium vibe and be in high resolution.

Using WhatTheFont, I also identified the fonts the AI used—Playfair Display and Cormorant Garamond were the closest matches.

Then, I generated the brand color palette in ChatGPT to use later in developing the visual identity.

Prompt: Create the color palette for the pub, it should be inspired by the colors from the frames of the original animation I have attached.

The colors suggested by ChatGPT, and their corresponding values defined through Adobe Color:

— Queen’s red #D94B32 — Window amber #E9A45D — Old olive #48472B — Twilight lilac #C7B7DF — Dusk pink #EBA7A4 — Ink black #25242B

Then I asked ChatGPT to create patterns for me that could be used in the future on brand collateral, based on the finalized color palette.Prompt: Create me patterns to use on add-ons using following colors: D94B32, E9A45D, 48472B, C7B7DF, EBA7A4, 25242B

I decided to start creating case studies with the pub’s main advertising product—the signature red cocktail, The Queen, which ChatGPT also helped me conceive during the processing of the very first prompt (all subsequent case studies were created in the same manner). This should become the most expressive case study for the project: atmospheric, slightly theatrical, with the aesthetic of an old British pub, but without obvious clichés like crowns on every object.Prompt: Create a premium editorial advertising photography for QUEEN’S PASSAGE, a British-inspired cocktail bar. A sophisticated ruby-red cocktail in a vintage coupe glass on a dark wooden table, surrounded by warm amber light, deep olive shadows, and subtle burgundy accents. Atmospheric old London pub interior, aged brass details, cinematic lighting, delicate film grain, rich textures, elegant and slightly mysterious mood. High-end art direction, realistic glass reflections, shallow depth of field, minimal props, generous negative space. Color palette: D94B32, E9A45D, 48472B, 25242B. Vertical 4:5 composition. No text, no people, no clichés, no watermark.

The next key visual, The Gentleman, is a hearty dish from the menu. It is a golden pie and potatoes served in ceramic cookware.Prompt: Create a premium editorial food photography for QUEEN’S PASSAGE, a British-inspired pub and restaurant. A golden-brown traditional British meat pie with flaky pastry, roasted potatoes, and rustic ceramic plates arranged on a dark wooden table. Warm amber window light, deep olive-green shadows, aged brass accents, and a softly blurred traditional pub interior. Tactile textures, crisp pastry details, subtle steam, rich natural colors, cinematic shadows, intimate old-world atmosphere. Refined food styling, realistic photography, minimal props, elegant composition with generous negative space. Color palette: E9A45D, 48472B, D94B32, 25242B. Vertical 4:5 composition. No text, no people, no watermark.

Third case study: Passage Tea—a collection of signature teas where each flavor tells a distinct story within the world of QUEEN’S PASSAGE. The packaging shares a unified typography and form but varies in color and pattern depending on the flavor (I used the same patterns I generated previously).

Flavors: 01. Queen’s Garden Black tea · bergamot · red berries The pattern features lanterns, arches, and crowns—this is the most recognizable, formal option in the line.

2. The Passage Black tea · citrus · spices The pattern includes bridges, lanterns, and branches—a nod to evening city strolls.

3. After Hours Herbal tea · lavender · chamomile The pattern features stars, keys, and ribbons—this is the softer, more intimate part of the collection.

Prompt: Create a premium editorial product photography for QUEEN’S PASSAGE, featuring a collection of three British-inspired loose-leaf tea boxes called PASSAGE TEA. Each elegant rectangular paper box has a distinct vintage engraved pattern from the image: burgundy red with crowns and lanterns, olive green with a bridge and botanical branches, and dusty pink with celestial stars and antique keys. Refined serif typography, subtle antique-gold details, tactile uncoated paper, coordinated packaging design. Arranged together on a dark wooden table with a few loose tea leaves, ceramic teacups, and warm amber light. Atmospheric old London townhouse, cinematic shadows, sophisticated heritage aesthetic. Color palette: 48472B, EBA7A4, D94B32, E9A45D, C7B7DF, 25242B. Realistic high-end packaging photography, vertical 4:5 composition, no people, no watermark, no excessive props.

Fourth Keyviz: A Little Passage — to-go drinks. This is a more everyday expression of the brand, so we chose to make it more graphic and contemporary than the Passage Tea packaging: coffee that you take on the go, but which still retains the brand’s character. On one side of the cup, the logo is applied, and on the other, the keyviz name.Prompt: Create a premium editorial product photography for QUEEN’S PASSAGE PUB, a British-inspired pub and café. Two identical matte burgundy takeaway coffee cups with black lids stand together on a dark polished wooden counter. One cup faces the camera with the original QUEEN’S PASSAGE PUB logo, including the crown emblem, in elegant gold serif lettering. The second cup is turned to show the opposite side, displaying «A LITTLE PASSAGE» in refined gold typography with a small minimalist star symbol. No repeating patterns. Warm amber window light, deep olive shadows, aged brass accents, freshly baked croissants, and a softly blurred historic London-style street with glowing lanterns at dusk. Cinematic lighting, rich tactile textures, sophisticated heritage aesthetic, realistic materials, shallow depth of field, balanced composition with both cups clearly visible. Color palette: D94B32, 25242B, E9A45D. High-end brand campaign photography, vertical 4:5 composition. No people, no extra text, no watermark.

Fifth Keyviz: The Evening Set—this is a ready-made gift set that captures the atmosphere of a pub, allowing you to bring a piece of that world home. The set consists of three items in a festive gift box: Passage Tea, an artisanal cordial bottle, and a branded glass.Prompt: Create me a premium product photography for QUEEN’S PASSAGE PUB, featuring «THE EVENING SET», an elegant British-inspired gift box. The set includes a beautifully packaged loose-leaf tea tin, a small glass bottle of ruby-red cordial, and a refined vintage cocktail glass, arranged inside an open deep burgundy gift box with cream tissue paper and subtle antique-gold details. The inside lid features the QUEEN’S PASSAGE PUB crown logo in elegant gold serif lettering, followed by «THE EVENING SET» and the Russian slogan «В хорошей компании» set in italic Cormorant Garamond, with a capital first letter. The slogan should be delicate, refined, clearly legible, and centered beneath the main branding. The packaging uses sophisticated serif typography and minimal decorative details, with no repeating patterns. Set on a dark wooden table in a cozy old London-style pub, surrounded by warm amber light, aged brass accents, and deep olive shadows. Rich tactile materials, cinematic lighting, sophisticated heritage aesthetic, carefully styled composition with every product clearly visible. Color palette: D94B32, E9A45D, 48472B, 25242B. High-end luxury gift campaign, realistic product photography, vertical 4:5 composition. No people, no extra text, no watermark.

ChatGPT Prompt: Create a premium panoramic editorial product photograph for QUEEN’S PASSAGE PUB, showcasing a coordinated collection of branded tableware arranged on a beautifully set dark wooden pub table. Cream ceramic plates featuring delicate vintage engravings of London bridges and street lamps, refined antique-gold cutlery with subtle crown details on the handles, and folded burgundy and natural linen napkins finished with small embroidered crown emblems and fine burgundy piping. Elegant, timeless British heritage aesthetic, intricate yet restrained ornamentation, tactile ceramic and linen textures, polished metal reflections. Warm amber candlelight, aged brass accents, deep olive-green shadows, burgundy velvet details, intimate vintage pub atmosphere. Wide horizontal composition, 16:9 aspect ratio, with all plates, cutlery, and fabric napkins clearly visible and harmoniously arranged across the frame. Color palette: D94B32, E9A45D, 48472B, EBA7A4, 25242B. High-end hospitality branding campaign, realistic luxury product photography, cinematic lighting, rich natural textures, sophisticated art direction. No people, no clutter, no watermark.

ChatGPT Prompt: Create a premium editorial product photograph for QUEEN’S PASSAGE PUB, showcasing an elegant vintage British pub menu. An open burgundy hardcover menu featuring the QUEEN’S PASSAGE PUB crown logo in antique-gold serif lettering, paired with cream interior pages showcasing refined typography, delicate engraved illustrations of lanterns and London bridges, thin decorative rules, and carefully structured food and drink sections. A matching cocktail menu rests beside it on a dark wooden table. Warm amber candlelight, aged brass details, deep olive shadows, tactile uncoated paper, sophisticated old-world atmosphere. Color palette: D94B32, E9A45D, 48472B, 25242B. Realistic luxury editorial photography, vertical 4:5 composition, no people, no watermark, minimal props.

ChatGPT Prompt: Create a premium editorial product photograph for QUEEN’S PASSAGE PUB, featuring a collection of elegant branded matchboxes. Deep burgundy matchboxes with the QUEEN’S PASSAGE PUB crown logo on one side and a vintage repeating pattern of ornate lanterns, arches, and small crowns on the other. Fine antique-gold linework, refined serif typography, tactile matte paper, carefully designed packaging. Arrange several boxes on a dark wooden pub table illuminated by warm amber lighting, detailed with aged brass elements, and deep olive shadows. British heritage aesthetic, cinematic photography, rich textures, sophisticated composition. Color palette: D94B32, E9A45D, 48472B, 25242B. Vertical 4:5 composition, no people, no watermark.