Ritter — a modern clothing brand distinguished by vibrant colors and diverse hues.
Original Project — a comedic fantasy story. It tells of a knight who returns home after a long campaign and meets an old friend…
Brand Development
First, I needed to design the logo.
Prompt:
«Generate a logo for a contemporary clothing brand based on these images. Take the color palette as a foundation, but make it more muted.»
The resulting version was too bright and high-contrast, and I also felt it lacked detail. After several attempts, I managed to create a more polished logo.
Identity
As a distinguishing brand element, the decision was made to adopt lilac as the primary color, alongside a color spectrum ranging from yellow to burgundy.
Prompts: 1. «Generate two T-shirts next to each other. One should feature a gradient from yellow to red, and the other should feature a gradient from red to yellow. Add the logo to both T-shirts.» 2. «Generate a lilac-colored T-shirt with the brand logo.»
Brand Products
Next, I needed to create several more products for the «Ritter» brand.
Prompts: 1. «Generate an image: sneakers in this color: a gradient from light blue to purple. Place the brand logo on the sneaker visor.» 2. «Generate an image: a female model in a hoodie standing against a white background. Hoodie color: a gradient from orange to crimson. The hoodie must feature the logo.» 3. «Generate an image: a lavender cap with an orange brim on a white background. Place the logo in the center of the cap.»
