The original project tells the story of a pair of mice traveling through Siberia, a place they accidentally ended up in. The characters discover the culture, customs, and cuisine of this place and establish their life there, adding as much coziness as possible.
Project storyboard
My project explores the culture, especially the cuisine, of certain regions. I wanted to popularize Siberian cuisine—its traditions and customs. To do this, I decided to develop concepts for a Siberian restaurant that tells the story of these places. But the story isn’t just told by serving traditional recipes; it’s also conveyed through the restaurant’s interior design, visual identity, and other details.
This is a chain of restaurants specializing in traditional Siberian cuisine, where the acquaintance with Siberia begins with a meal. The menu features dishes, recipes, and products related to various regions and peoples of Siberia, while the interior design, presentation, and stories showcase local customs, crafts, and traditions of hospitality. A little rat serves as the guide on this journey.
Each restaurant is not merely a place to eat, but a warm encounter with Siberia—its flavors, its people, and its traditions. Here, the cultural diversity of the region is shared with respect—vividly, clearly, and without the rigidity of a museum.
Prompt: Write a brand description for a restaurant chain specializing in traditional Siberian cuisine. The brand mascot and visual identity should feature a small rat. The restaurants and the brand itself should convey the culture of Siberia and its regions through their food, as well as through other local customs. Tool: DeepSeek
Logo
Bearers
glass/bag
business card
Keyvis
Pattern
Delivery box
signage
delivery package
delivery box
menu
Part of the menu selection
Cherry Almond Cake
Merchandise
Plush Toys
Keychain
Tableware Collection
Promotional Materials
Restaurant Signage
