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THELEN

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THELEN — a brand specializing in producing fabric from «living» greenery. This textile is not only innovative in appearance but also possesses a range of positive qualities—from absolute eco-friendliness to significant health benefits for you.

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Unique Advantages:

  1. The variety of plants allows for the creation of a unique textile appearance;
  2. The fabric can change with the seasons, creating a special interior for every time of year;
  3. The innovative fabric is capable of enriching the air with oxygen;
  4. Different types of herbs are packed with various vitamins beneficial for the body and skin.

Key Concepts

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Prompt: Photorealistic professional shoot of the THELEN decorative pillow on a milky sofa. The pillow surface is covered with dark green plant fibers that are tightly interwoven, forming a fine, uneven mesh texture. Thin grass stalks intertwine in different directions, creating the effect of natural textile, and individual fibers slightly protrude from the surface. The texture must look realistic, like a handwoven material, not like large layers of laid grass. The pillow has a natural shape, soft corners, slight folds, and visible stitching around the edges. Use a minimalist interior in beige and milky tones as the background, featuring natural stone and light wood. A large window is located to the side, allowing soft daylight to stream in and highlight the fiber structure. Add realistic shadows, subtle highlights on the fabric surface, and natural spatial depth. The camera should be positioned close to the pillow to clearly showcase the intertwining of the plant fibers and material details. Style—premium product photography for a designer interior textile brand, high detail, natural colors, horizontal format.

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Prompt: Professional product photography featuring four identical THELEN t-shirts hanging on wooden hangers, arranged in a single row on a metal rack. Each t-shirt represents a different season through its unique botanical texture. Spring: A light olive-green base with delicate fresh stems, tender young leaves, and small white and pale pink flowers scattered across the surface. Summer: Rich grassy green, a dense intertwining of long fresh stems, thin leaves, and succulent fibers. This is the most vibrant and visually lush t-shirt. Autumn: Warm ochre, copper, and brown tones, dried maple leaves, slender brittle stems, and an uneven texture of fading vegetation. Winter: A cool dark green and grayish-green palette, thin rigid fibers, silvery threads, and fine crystalline details resembling frost on grass. All botanical elements are realistically woven into the fabric, not just resting on the surface. The t-shirts maintain the same shape, sleeve length, and fit; only the material and its seasonal pattern change. The setting is a bright, minimalist interior with beige walls, a stone podium, soft sunlight, and natural shadows. Premium advertising photography, realistic textures, high detail, frontal view, all four t-shirts are fully visible and do not overlap, 16:9 horizontal format. No text or logos.

Original size 1536x1024

Prompt: Premium product photography of the THELEN throw blanket on a large bed in a minimalist interior. The throw is made of dark green plant fibers that are densely interwoven, creating a voluminous, net-like texture reminiscent of grass and moss. Fine threads and individual stems are naturally intertwined, forming an uneven surface and soft folds that drape freely from the bed onto the floor. The bedding is milky white, the headboard is soft, and the decor features natural stone and a streamlined aesthetic. Warm sunlight streams through a panoramic window, emphasizing the throw’s texture and casting beautiful shadows on the floor. Natural color palette, serene atmosphere, realistic materials, high detail, professional interior photography, wide angle, 16:9 horizontal format.

Original size 1672x941

Prompt: Photorealistic, professional shoot of a minimalist interior featuring semi-transparent THELEN curtains with a leaf vein pattern. The sheer, floor-to-ceiling fabric gently drapes and diffuses sunlight, highlighting the intricate botanical pattern. In the background, panoramic windows reveal greenery, complemented by a light-colored armchair and a natural stone coffee table. The interior palette consists of milky, beige, and moss-green hues. Sunbeams cast expressive shadows across the fabric and the stone floor. The atmosphere is serene, natural, and slightly futuristic. Premium architectural photography, realistic materials, soft warm light, high detail, wide-angle perspective, 16:9 horizontal format.

Original size 1536x1024

Prompt: A premium product photoshoot of the THELEN tote bag made from plant-based textile. The bag has a realistic rectangular shape, a dense woven base, and sturdy handles made of braided natural fibers. Dark green and olive threads are intertwined, creating an uneven, mesh texture with individual fine stems and small white flowers growing directly from the weave. There are few flowers, delicately distributed across the bag’s surface. The bag rests on a light stone surface against a warm beige wall. Soft sunlight casts natural shadows from the branches, highlighting the material’s texture. Minimalist composition, natural tones, high detail, photorealism, professional advertising photography for a designer brand, straight-on view, 16:9 horizontal format. No text or logos.

Merchandise

Original size 1672x941

Prompt 1: Product photography of THELEN sticker set featuring botanical illustrations, leaf veins, and plant textures. Shades of green, mossy, and milky tones, matte paper, neat edges. The stickers are arranged on a light background with soft, natural light, a minimalist composition, and photorealism in a 16:9 horizontal format.

Prompt 2: Premium product photography of THELEN spray for textile care, made from plant-based fibers. A matte dark-green bottle with a spray nozzle stands on a light stone pedestal, alongside fabric woven from herbal fibers with small white flowers. Warm sunlight, soft shadows, milky background, realistic materials, and a minimalist composition in a natural aesthetic. Photorealism, 16:9 horizontal format.

Prompt 3: Premium product photography of the three-candle collection from THELEN, presented in matte milky containers with botanical illustrations. Each candle is adorned with a different plant pattern: leaf veins, fine grass stalks, and interwoven mossy fibers. The candles are placed on a light stone pedestal. Warm sunlight, soft shadows, natural tones, realistic materials, minimalist composition, photorealism, 16:9 horizontal format.

Prompt: Create a professional brand style mood board for THELEN in a 16:9 horizontal format. The layout should be minimalistic and magazine-style on an off-white background, featuring lime and forest green hues. Include the original geometric THELEN logo and its existing variations, the color palette, typography samples, botanical photography, illustrations of leaf veins, textures of grass and textiles, and plant patterns. Add realistic mockups of packaging, labels, woven tags, and shopping bags. The aesthetic should be premium product photography, natural light, a clean grid, and ample negative space. Maintain the visual language of the original project. Do not invent new graphic symbols, slogans, or additional brand elements.

Space

Original size 1536x1024

Prompt: Create a photorealistic image of the flagship store for THELEN—an interior textile brand featuring botanical textures. The setting should be a minimalist, contemporary interior with high ceilings, panoramic windows, light-colored walls, and a concrete floor. The store displays throws, pillows, curtains, and fabric swatches with unusual textures resembling grass, moss, and leaf veins. Use a combination of milky white, dark green, and lime green, while maintaining the brand’s original identity. Incorporate simple metal stands, stone pedestals, and large swathes of fabric hanging from the ceiling. Place the THELEN logo on the wall. Soft daylight should accentuate the material textures. Professional architectural photography, multiple rooms and angles, realistic materials, clean composition, horizontal 3:2 aspect ratio. No people, extraneous decor, or excessive plants.

Promotional Materials

Prompt 1: Create a vertical promotional poster for the interior textile brand THELEN, designed for placement on city bus shelters. Use the brand’s original identity: a geometric lime-green logo, shades of green, and botanical motifs. Center the composition with a designer armchair adorned with a throw and pillows featuring a print inspired by leaf veins and natural textures. Incorporate live plants, natural stones, and soft, dappled sunlight. The background should be cream-colored, featuring a paper texture, pencil sketching, botanical illustrations, and collage elements referencing my previous poster series. Blend realistic product photography with experimental graphic design. Use lime, grassy, olive, and deep green tones. Place the THELEN logo and slogan at the top. The poster should look modern and organic, maintaining a connection to the original academic project while presenting it as a fully realized interior textile brand.Prompt 2: Create a realistic mockup of a promotional poster for the interior textile brand THELEN on a city street. Place the vertical poster inside a glass display case at a modern bus stop. Use my finished poster design without any alterations: maintain the logo, text, composition, colors, and botanical prints. The surrounding environment should be realistic—sidewalks, buildings, and trees in the background. Soft, natural daylight should be reflected in the bus stop’s glass. Showcase the paper texture, the advertising stand frame, and realistic shadows. The poster must look integrated into the urban setting, appearing as a genuine designer brand campaign. Style—professional advertising photography, photorealism, high detail, natural perspective. The main focus must be on the poster; the city remains a secondary backdrop. Vertical format 2:3.

THELEN
Project created at 27.10.2026
Igor Gurovich, Enjoy The Process Carpet, 2025
От 50 000 ₽
Интерьерный постер с вашей датой
От 940 ₽
Модульный кофейный столик «The table totema»
60 000 ₽
WAM № 11 / 11,5 Журнал «World Art Музей»
2 000 ₽
Noor. Mozart. 2025
От 987 ₽
Ника Хахаева, Открытка «С нг!», 2026
65 000 ₽
Акрил рефилл | 100 мл | 2 цвета
От 790 ₽
«ART» 2025 № 4
От 8 750 ₽
Праздничный ракетоносец
От 940 ₽
Подвесной светильник «YOLKINS»
8 000 ₽
Yuri Gordon, Silence of Presence Carpet, 2025
100 000 ₽
White Metal Tiger
От 940 ₽
Фруктница «The bowl fruity»
9 000 ₽
АRТ № 9. 25 лет журналу WAM
8 750 ₽
Думаю о тебе
От 940 ₽
Ольга Селезнева, «Перекресток на Вознесенском», 2026
110 000 ₽
The Foxes
От 940 ₽
Igor Gurovich, Art Is Hard Carpet, 2025
50 000 ₽
Alla Pugacheva
От 1 175 ₽
«ART» 2025 № 7
8 750 ₽
Igor Gurovich, Enjoy The Process Carpet, 2025
От 50 000 ₽
Интерьерный постер с вашей датой
От 940 ₽
Модульный кофейный столик «The table totema»
60 000 ₽
WAM № 11 / 11,5 Журнал «World Art Музей»
2 000 ₽
Noor. Mozart. 2025
От 987 ₽
Ника Хахаева, Открытка «С нг!», 2026
65 000 ₽
Акрил рефилл | 100 мл | 2 цвета
От 790 ₽
«ART» 2025 № 4
От 8 750 ₽
Праздничный ракетоносец
От 940 ₽
Подвесной светильник «YOLKINS»
8 000 ₽
Yuri Gordon, Silence of Presence Carpet, 2025
100 000 ₽
White Metal Tiger
От 940 ₽
Фруктница «The bowl fruity»
9 000 ₽
АRТ № 9. 25 лет журналу WAM
8 750 ₽
Думаю о тебе
От 940 ₽
Ольга Селезнева, «Перекресток на Вознесенском», 2026
110 000 ₽
The Foxes
От 940 ₽
Igor Gurovich, Art Is Hard Carpet, 2025
50 000 ₽
Alla Pugacheva
От 1 175 ₽
«ART» 2025 № 7
8 750 ₽
Igor Gurovich, Enjoy The Process Carpet, 2025
От 50 000 ₽
Интерьерный постер с вашей датой
От 940 ₽
Модульный кофейный столик «The table totema»
60 000 ₽
WAM № 11 / 11,5 Журнал «World Art Музей»
2 000 ₽
Noor. Mozart. 2025
От 987 ₽
Ника Хахаева, Открытка «С нг!», 2026
65 000 ₽
Акрил рефилл | 100 мл | 2 цвета
От 790 ₽
«ART» 2025 № 4
От 8 750 ₽
Праздничный ракетоносец
От 940 ₽
Подвесной светильник «YOLKINS»
8 000 ₽
Yuri Gordon, Silence of Presence Carpet, 2025
100 000 ₽
White Metal Tiger
От 940 ₽
Фруктница «The bowl fruity»
9 000 ₽
АRТ № 9. 25 лет журналу WAM
8 750 ₽
Думаю о тебе
От 940 ₽
Ольга Селезнева, «Перекресток на Вознесенском», 2026
110 000 ₽
The Foxes
От 940 ₽
Igor Gurovich, Art Is Hard Carpet, 2025
50 000 ₽
Alla Pugacheva
От 1 175 ₽
«ART» 2025 № 7
8 750 ₽