Before the rebranding, Trimmerrr was a grooming salon for werewolves.
Trimmerrr is now a grooming salon specializing in large-breed dogs.
After rebranding, the project transitioned from a fantastical concept for a werewolf grooming salon to an actual grooming salon for large-breed dogs. At the same time, the initial character of the brand—its massiveness, ruggedness, unconventionality, and even a sense of danger—was intended to be preserved. The new concept remains rooted in the stereotypical perception of large dogs as strong, imposing, and unruly animals. The project plays with these associations ironically, creating a space where behind a fearsome exterior lies care, attention, and love for big dogs.
New Brand Products:
Product photography of a beige canvas tote bag by TRIMMERRR featuring dark brown handles, a signature illustration of a German Shepherd, and the brand logo. It includes a side pocket for a bottle, a bag dispenser keychain, and a light blue towel inside. Set against a natural stone background.
Close-up, photorealistic shot of a German Shepherd wearing the signature TRIMMERRR harness. The material is milky fabric with brown spots, blue piping, and a patch with a handwritten logo.
Product photography of three professional TRIMMERRR grooming brushes set against blue ceramic tile. Milky handles with blue spots, a graphic logo of a German dog, and small crowns. Realistic textures, sun flares.
Photorealistic advertising shoot of two TRIMMERRR large-dog bowls: one cream-colored featuring a German Shepherd, and one blue adorned with paw print and bone designs. The interior is metallic, with the paws of a real German Shepherd nearby, bathed in warm sunlight.
New brand merchandise:
Product photography of three off-white TRIMMERRR canvas shoppers featuring an illustration of a spotted German dog, a handwritten logo, and a light blue spotted pattern. Minimalist beige background, soft shadows, premium mockup.
Product photography of the TRIMMERRR set of terrycloth towels in cream, chocolate, and dusty blue hues. Embroidered logo with a German dog, paw prints, and spotted patterns.
Photorealistic mockup of branded merchandise for the TRIMMERRR grooming salon: a set of stickers in craft packaging, leather keychains shaped like German Shepherds, bones, paws, and crowns. Hand-drawn graphics, a beige-brown color palette, blue accents, and warm lighting.
Photorealistic mockup of a TRIMMERRR milky hoodie on a wooden hanger. Features a large graphic illustration of a German Shepherd and a handwritten logo on the chest, with blue stains on one sleeve and inside the hood. Minimalist product photography.
Photorealistic mockup of a TRIMMERRR professional apron on a mannequin. Milky fabric, blue straps, pockets with blue stains, illustrations of a German Shepherd, paws, and a bone.
New Brand Space:
The modern, spacious TRIMMERRR grooming salon features high ceilings, panoramic windows, a reception desk, and a professional table with a German Dog. Beige walls, blue tile, signature graffiti, plants, and natural sunlight complete the space.
Photorealistic dog washing station at the TRIMMERRR grooming salon: two metal tubs, blue tile, the signature logo featuring a German Shepherd, crowns, and spotted patterns on the walls. The interior is light and minimalist, with warm lighting.
A cozy waiting area at the TRIMMERRR grooming salon: beige sofas, blue cushions with crowns, a spotted rug, a designer coffee table, plants, and a German dog on the sofa. The walls feature signature graphics, sunlight, and photorealism.
New brand key visuals:
Create a photorealistic advertising key visual for the brand TRIMMERRR—a grooming salon for large dog breeds. Utilize the existing brand identity: a hand-drawn German Dog, rough handwritten typography, a spotted pattern, paw prints, bones, and loose brush strokes. The color palette should be cream, chocolate brown, and muted blue.
Promotional materials for the new brand:
