Original Project
«Ancestral Light”—an art object created within the scope of academic art practice and inspired by the work of Tatar artist Riyat Mukhametdinov.
The project is based on a reinterpretation of the national ornaments, natural motifs, and artistic images characteristic of his works.
Source Images
Generated Images
BIZÄK — a brand of collectible designer luminaires that reimagines Tatar cultural heritage through modern forms, materials, and light. The project originated from the art object «Ancestral Light,» inspired by the work of Riyat Mukhameddinov. Traditional ornaments and natural motifs form the basis of sculptural pieces that unify art and functional design.
- Analysis and ConceptTool: ChatGPTThe foundation of the project was the art object, «Ancestors' Light.» Using ChatGPT, we developed the concept for BIZÄK—a brand of collectible lighting fixtures that reinterpret Tatar ornamentation through contemporary forms, materials, and light.
Keyvis BIZÄK
Collectible Lighting Fixtures
- Lighting GenerationTool: ChatGPT image generatorThree models—TAMYR, NUR, and ÇÄÇÄK—were developed based on source images and text prompts. The generation process involved several iterations: from searching for form to refining materials, ornaments, and lighting.Example Prompt:«Luxury collectible sculptural lighting inspired by Tatar botanical ornament, bronze metal structures, cobalt-blue details, warm amber illumination, contemporary premium design, photorealistic rendering.»
BIZÄK Showroom
Promotional Materials
Five advertising case studies, showroom visualizations, packaging, and promotional materials have been developed. All images are unified by a common aesthetic: dark surfaces, bronze details, and amber-cobalt luminescence.
Example prompt:
«Premium collectible lighting campaign, sculptural bronze lamps, oversized ornamental light projections, dark architectural environment, cinematic lighting, luxury art direction.»
- Identity Design Development
Tools: ChatGPT, ChatGPT Image Generator
A unified visual system was created: logo, color palette, typography, ornaments, and corporate assets. During the generation process, contrast, composition, and text legibility were adjusted.
Example prompt:
«Minimal luxury brand identity for BIZÄK, charcoal and cobalt palette, bronze accents, elegant typography, ornamental graphics, premium packaging, clean editorial layout.»
Tools and Models Used
ChatGPT — OpenAI
Concept development, naming, product descriptions, creation and refinement of text prompts, visual result analysis.
https://chatgpt.com/
Image Generation in ChatGPT — OpenAI
Creation of visualizations for light fixtures, advertising materials, brand identity, packaging, merchandise, and showroom space.
https://openai.com/index/introducing-4o-image-generation/
Source Materials
The original educational project «Ancestral Light, ” photographs of the art object, and graphic studies of Tatar ornamentation.
https://portfolio.hse.ru/Project/280992
